Free Tool

Meta CAPI Event Mapper

Map website actions to Meta Pixel and Conversions API events with a clear browser and server-side implementation plan.

Website Action * Describe the action a visitor completes on your website.

Meta Event *

Source Event Name * Your GTM data layer or website event name.

CAPI Action Source

Event Value Optional value for the lead, purchase, or other action.

Currency

Where Does It Happen? Optional page, form, button, or confirmation step where this event occurs.

Available First-Party Data

Select only the customer data your business collects with valid consent.

Email address Phone number First name Last name External ID Client IP address

Use the same event ID in the browser Pixel and server CAPI event to support event deduplication.

A quick overview of how your website action maps to the Meta event.

Generate an event map to view the browser and server-side configuration.