Free Tool

Conversion Planner

Create a clear conversion tracking plan for GA4, Google Tag Manager, Google Ads, and Meta Pixel.

Business Goal *

Conversion Action *

Conversion Type *

Tracking Platform *

Conversion Value Optional estimated value for one completed conversion.

Trigger / Confirmation * For example: thank-you page, button click, form submit, or purchase confirmation.

Where Does It Happen? Optional page URL, funnel step, form name, button, or user action.

Your Conversion Tracking Plan

Use this plan when setting up your GTM triggers, GA4 tags, advertising pixels, and reporting.

A quick overview of the event and implementation route you need to create.

Generate a conversion plan to view the implementation summary.

Track actions that represent genuine business value, not only page views.
Use a consistent event name across GTM, GA4, and advertising platforms.
Test every conversion in GTM Preview mode before publishing.
Assign a value where it helps evaluate campaign performance.
Use thank-you pages or successful form events instead of button-clicks when possible.