Free Tool

Data Layer Generator

Create clean Google Tag Manager data layer events with custom variables for forms, clicks, purchases, downloads, and more.

Event Name * Use lowercase letters and underscores, for example: cta_click.

Data Layer Name Keep dataLayer unless your GTM setup uses a custom name.

Event Description Optional note for your measurement plan and GTM documentation.

Data Layer Variables

Add the values you want GTM to capture when this event occurs.

Place this code on your website at the point where the conversion or interaction occurs.

This is the event and variable structure GTM will receive in the data layer.

Generate a data layer event to see its preview.

Push data into the data layer before your GTM tags need to use it.
Use consistent variable names, such as form_id, page_type, and content_name.
Use a unique event name for every meaningful user interaction.
Test each event in GTM Preview mode before publishing.
Avoid placing personally identifiable information in the data layer.