Free Tool

Marketing ROI Calculator

Calculate campaign profitability, ROAS, ROI, cost per lead, customer acquisition cost, and break-even targets.

Campaign Name

Currency

Total Marketing Spend *

Total Revenue

Impressions

Clicks

Leads

Customers / Sales

Gross Profit Margin (%) Used to calculate marketing ROI from gross profit. Leave at 60% if you do not have an exact margin.

Your Marketing Performance

Review the key performance metrics and use the report for campaign planning or client reporting.

Add campaign data and select “Calculate Marketing ROI” to view your results.

Include agency fees, creative costs, tools, and media spend when calculating total marketing spend.
Use actual revenue and gross margin whenever possible.
Review ROAS together with margin; high revenue does not always mean a profitable campaign.
Compare CAC with your customer lifetime value, not only the first purchase value.
Use consistent attribution windows when comparing channels and campaigns.