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  • Google Tag Manager
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  • Server-Side Tagging
  • Conversion Tracking
  • Technical SEO
  • AI Search Optimization

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Enhanced Conversions Planner

Create a privacy-aware Google Ads Enhanced Conversions setup plan for website sales, lead forms, bookings, and offline conversions.

Use the conversion action name configured in Google Ads.
For example: thank-you page, purchase confirmation, or successful booking.
Enhanced conversions should only use first-party customer data collected and processed with appropriate consent.

Available First-Party Customer Data

Select only information your business legitimately collects at the point of conversion.

Your Enhanced Conversions Setup Plan

Use this plan to configure and validate your Google Ads conversion measurement setup.

Implementation Summary

Review the conversion type, implementation method, consent handling, and selected data fields.

Generate a setup plan to view the Enhanced Conversions configuration summary.

Quick Presets

Enhanced Conversions Best Practices

  • Use customer data only when it is collected as first-party data with appropriate consent.
  • Follow Google’s formatting and hashing requirements for your selected implementation method.
  • Use a clear conversion confirmation rather than measuring a button click when possible.
  • Verify data collection and diagnostics in Google Ads before relying on campaign performance.
  • Do not expose customer data in public URLs, reports, browser logs, or GTM preview screenshots.