Enhanced Conversions Planner
Create a privacy-aware Google Ads Enhanced Conversions setup plan for website sales, lead forms, bookings, and offline conversions.
Your Enhanced Conversions Setup Plan
Use this plan to configure and validate your Google Ads conversion measurement setup.
Implementation Summary
Review the conversion type, implementation method, consent handling, and selected data fields.
Generate a setup plan to view the Enhanced Conversions configuration summary.
Quick Presets
Enhanced Conversions Best Practices
- Use customer data only when it is collected as first-party data with appropriate consent.
- Follow Google’s formatting and hashing requirements for your selected implementation method.
- Use a clear conversion confirmation rather than measuring a button click when possible.
- Verify data collection and diagnostics in Google Ads before relying on campaign performance.
- Do not expose customer data in public URLs, reports, browser logs, or GTM preview screenshots.